Campaign Strategy Rob Henson Campaign Strategy Rob Henson

A “DIY” Capital Campaign

I have a lot of respect for the do-it-yourself instinct.

When I was first getting started in ministry, our church tackled everything in-house — painting fellowship halls, repairing roofs, wiring sound systems. There is something deeply right about a congregation rolling up its sleeves and doing the work themselves. It builds ownership. It saves money. It honors the tradition of lay ministry that runs through the heart of the church.

So when a church leadership team tells me they're considering running their capital campaign in-house, I don't dismiss that instinct. I take it seriously. Because it comes from the right place.

But then I have to be honest with them.

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Campaign Strategy Rob Henson Campaign Strategy Rob Henson

Summer Capital Campaign Planning

Use the summer months to prepare for an impactful church capital campaign this fall. Brainstorm ideas to allocate funds for building needs, ministry growth, staff support, or an endowment. Gather feedback from leadership groups and the congregation to ensure the campaign aligns with your church’s mission and community needs. Build a diverse leadership team to champion the effort. Decide whether to run a stand-alone campaign or integrate it with your annual stewardship appeal for added synergy. By planning ahead, you can create a compelling vision, engage your congregation, and set the stage for a successful autumn kickoff. #ChurchCapitalCampaign #Stewardship #ChurchGrowth #MinistryPlanning

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